Adding to our previously existing research tools, we now have that of social media whether it is Instagram, Twitter or Facebook and they are indeed exceeding our expectations. Social media has created a platform for us to share, see and even experience new and upcoming trends on products that are to our liking and view important updates from our trusted favorite companies.
Let’s talk about what everyone likes most, online shopping! Online shopping has not only taken the internet by storm but the world as well and it has been the talk of the town for being the holy grail. Users are being thrilled for every little thing they purchase online, especially when they have the option of buying and being able to receive it the following day thanks to Amazons one click services. Web design Basingstoke is key in a successful ecommerce website.
Simply put, social media has completely blown all of our minds and revolutionized the way we purchase items online. And, since brands have included our favorite shop now button, we are easily whisked away to the land of far and beyond where we can shop to our hearts content. And, you can even share your view on a product you have used!
If you’re like us, we’re sure that you possibly purchased something online only to have something completely different in every way show up at your door. And given our experience, and what we’ve seen online, there are age old horror stories about the size of merch running small and how someone purchased a dog bed that turned out to be the size of pocket tissue on arrival! Often enough, we engage with reputable companies via social media and share our thoughts and even browse for updated products along with fresh new devices and apparel. Additionally, users share their experience with a product and our stats indicate that on average, 71% does indeed encourage new buyers to indulge in a product; by now you should have gotten the idea, hearing it from someone else is always reassuring!
As of lately, influencers of social media are becoming more popular each day and they appear on your timelines and channels. And in case you’re wondering, they do have more followers than your average person, and they generally stick to one particular topic or trend such as travel, fitness or even beauty. On average, 60% of consumers are geared to listen to a “real” person who has participated in a certain product compared to a big-time celeb. When you see products being shared from your favorite online profile and how cool they appear to be, it goes on to encourage your choice in actually purchasing the product.
On the internet, there have indeed been some concerns when it comes to everyone’s freedom of speech on particular products, and if you’re a business owner, you can be criticized by people now and then when you get a bad review. We understand how bothersome this can be, but don’t panic though! All of this can easily turn into in an awareness tool for your brand.
In other words, if you received a negative comment about your product arriving later than usual, you have the ability to respond in real time, therefore, showing that you are not only reliable but you also genuinely care. This, in particular, look pretty good for potential clients. So, if you take the time to view your comment section, you will also notice some helpful tips from clients which can very well help your future operations. In essence, take full advantage of social media because this small tip on viewing your comments is actually a form of market research that most businesses use!
While we shop our heart away, social media has influenced and drastically changed our interaction with companies. And we’re sure that you’ve all noticed that more users are being active and tweeting about transportation companies in the case of delays. This not only created a means of communication between customers and clients, it created a larger community.
As we conclude, we strongly suggest that you start harnessing the power that you now have at your social media fingertips. So, get out there and create an epic campaign on social media!