From Instagram to Twitter to Facebook and more, social media have gone from being a platform for sharing thoughts and chatting with friends to being a comprehensive research tool. So whether you would like to see what customers think about a product, are looking for new trends, or to see updates on favourite companies, social media is where you can do them!
The holy grail is online shopping. There isn’t anything quite like being about to sit there and purchase something with just one click, and then have it turn up the next day at your door.
How we shop online has been revolutionised by social media. A brand profile just needs to have a basic “shop now” button that opens a window to their website, without having to leave the social media platform. You can go from making a comment to your friend about perfume, seeing an advertisement for it, and then purchasing it in a few clicks.
Nothing is worse than ordering a product online and then it turns out to not be quite what you expected after it arrives. All of us have seen horror stories of customers ordering a dog bed and then it arriving as the size of a pack of tissues.
Many people use social platforms to communicate with a company, leaving our thoughts on things, or just checking out what others think about a product. It can be very reassuring to see comments made by real customers.
In addition, if a user ends up having a positive experience interacting with a brand via social media, 71% will be more likely to recommend the brand to other people. Word of mouth still is very much alive, but it is more like word of tweet these days.
Most likely you have seen social media influencers on your timeline in different social media channels, and those people tend to be ones who have more than normal amounts of followers, and they stick to one certain trend (e.g. travel, beauty, fitness, etc.) It is reported that 60% of consumers state that they prefer and trust content coming from ‘real’ people instead of the brand or celebrities.
Whenever you run across your favourite fashion star sharing their thoughts about new boots, telling you how amazing they are, then that definitely encourage to have more trust in the product.
There appears to be a concern regarding the freedom of speech when it comes to products, and as a business owner, you might get bad reviews. Don’t panic! You definitely can turn it into a brand awareness tool. If somebody comments on something like late delivery, you can reply to the comments in real time, there is a stream available for all prospective buyers to see and will demonstrate that you are reliable and care.
Without realising it, social media platforms are a market research tool that businesses can use. If you read your comment, you can see customers suggesting different ways that services may be improved or different products that they want to see. You can have access to what your customers are thinking, which means that you can up your game by constantly meeting demands.
Not only has social media influenced how we shop, but it has also changed how we interact with companies both before and after a service.
You might notice there is a sudden influx of tweets for training companies whenever there is a delay? This not only creates a channel for talking to a company, but has created a community as well, and there isn’t anything quite like unhappy commuters taking the time to harness social media’s power.
Hopefully, this article has given you the motivation and inspiration to start your own awesome social media campaign! And if you’re unsure how you should implement a social media strategy into your business, you might think about working with an animated video production agency to create video content that you can use to win new customers!