Crafting a functional and professional website goes way beyond designing a great layout. In fact, the web design choices you make can have a direct influence on the SEO of your website.
If you want to attract high-quality traffic to your business and to increase your chances to be successful online, you must choose an SEO-driven approach to web design. You’ll also need a solid marketing strategy to put your website to good use in growing your business; this could include bringing people on board to fill your social media marketing job roles, and your email marketing job roles.
This article shares a few effective tips to help you make SEO part of your web design.
Don’t Overlook Social Media Integration Into Your Website
Just like your human readers, search engines value your presence and your performance on social media channels. By integrating the most popular social platforms into the design of your website, you make it easier for your readers to share your articles with their peers. Indirectly, the presence of Facebook, Twitter, Instagram, or Pinterest buttons on your web pages will enhance your online presence and will stimulate Google to rank you higher in search for your most relevant keywords.
Ensure Your Images Are Properly Optimised For SEO
Most people invest a lot of effort and thinking into optimising their texts but they completely overlook images. Before uploading any images to your website, ensure they are properly sized for web. Ideally, they should have between 30kb and 100kb at a minimum resolution of 72dpi. Always fill in the Alt tags, because search engines use them as part of their image ranking algorithms. Furthermore, Alt tags help visually impaired and blind people to understand what the image is about. This is why you must use descriptive text when filling in your Alt attributes.
Refresh And Update Your Web Pages Regularly
Create and publish fresh content whenever needed. This is the best method to ensure your website will always be relevant and up-to-date with the latest news or breakthrough discoveries in your industry or niche. When it comes to SEO, search engines tend to favour web pages with frequently updated content rather than stale ones. New content will also trigger a higher crawling frequency by search engine spiders.
Avoid Complex Scripts And Flash Elements
Flash elements and other complex scripts and features may distract your visitors and have a negative impact on your website’s rankings. If you aren’t able to create flash animations that are accessible and crawler-friendly, you’d better leave them out for good.
Place Keywords In Titles, Headings And Meta Descriptions
Too many business owners focus on adding keywords only to their blog posts and website pages. Nevertheless, the basic SEO principles call for such keywords to be included in other places such as meta tags, file names, footer links, and URLs.
By simply placing the most relevant keywords in the title and header tags of a page, you can boost its SEO potential. Furthermore, consider including these keywords in your Description meta tag, because this is the text search engines often use for their search results snippets. A carefully crafted description can increase your click-through rates, therefore improving your positions in the SERPs.
To find the most lucrative keywords for your website, you must use one of the most reputable keyword research tools available today. Check out Ahrefs, SemRush, CognitiveSEO, SimilarWeb, Keysearch and other such tools and pick the one that suits you best. They all have trial periods for you to assess their effectiveness and the opportunity to sign up for a paid subscription.
Responsive Web Design
Mobile technology is already dominating most industries and areas of our life. Web design and SEO make no exception. There are already more internet users searching the web using mobile devices than laptops or desktop computers. Consider using some SEO tools to check whether your website is mobile-friendly.
A mobile-friendly design is only the first step to enduring that your users have a good navigating experience. Keep in mind that the loading speed of your web pages affects their SEO performance. Google and the other search engines may penalise slower loading websites.