Yes, creating a website is very easy, but launching one that is professional, popular, and reliable, requires a lot more effort. The idea of slapping a website together in 10 minutes and hoping it will bring great success is simply not realistic. Instead, you need to put in the work or outsource it to a professional agency that handles the design and another agency that optimises the content such as, Leapfrog Internet Marketing. If you want to see your website grow into bigger and better things, always remember that web design goes hand-in-hand with search engine optimisation (SEO).
Increasing traffic, user engagement, and organic rankings are just some of the benefits when you invest in a campaign that involves both professional web design and SEO tactics.
To give you some perspective on why this combination is so important, consider the following:
Social media has become somewhat of a cornerstone for every good SEO campaign. This also means you should make social media channels part of the overall web design. For example, making it easy for users to share a post to their favourite social media platform not only generates traffic, but it increases user engagement, as well as the visibility of the site in general.
As important as it is to optimise the text for the site, the same rules apply to the images that are used. Some tips include uploading photos between 30 and 100KB in size, as well as a resolution of at least 72dpi bvecause the bigger the photos, the longer they take to load. At the same time, use the alternative text box to add keywords to the image. Seeing as search engines allow for image-only searches, this can provide more visibility and higher ranking possibilities.
It is important that the site evolves at a comfortable pace. It should also move in a constructive direction. So, always keep an eye on dated elements that speak directly to the design of the site. And while you maintain the appeal and functionality of the site, keep posting fresh and exciting content. The latter really helps to strengthen your online presence, and this includes credibility with search engines if the content is engaging enough.
In light of creating a website that adheres to healthy SEO strategies, it is recommended to recognise the boundaries. For instance, placing too many flash elements to a single page only causes a distraction. It could even be a bit overwhelming. Thus, take a look at current design trends and always maintain the balance between design and functionality. Because as much as you want people to be impressed with the design, you want them to enjoy the interaction too.
Always search for additional spaces for keywords and meta descriptions. In fact, put some keywords in the title tag as well and in the subtitles. While you should be careful not to go overboard with keyword usage within the content, the other areas and options that are open to you need to be utilised.
Do yourself a favour and research your keywords before using them. There are several online programs that either provide a free service or one that is very affordable. And through these tools and resources, you can discover the keywords with the most potential.
Users are accessing the internet from many different devices. This translates into different experiences based on the screen resolution, the software they use, and several other variables. What’s important is that your site is designed to accommodate these devices. More specifically, it should provide a great experience for everyone. And as a side-note, some search engines penalise sites that don’t take responsiveness seriously.
It is critical that you choose a strong URL for your website, given that it directly influences your ranking and visibility. So try to follow the standard practices when choosing a powerful URL both search engines and users will appreciate. This means be descriptive, to the point, and perhaps base it on a popular keyword.